Yopa

With 100's of local property experts Yopa is one of the largest hybrid Estate Agencies in the UK. Their agents are owners in their own right with responsibility to grow their own local business whilst having the support of a large brand. Whilst TV, Radio and in-house online marketing works really well for Yopa they also wanted to partner with a specialist in targeted property data.

Our tailored solution created a bespoke platform for the local agents to prospect business in their local area. This includes the ability to send direct mail, conduct desktop valuations and research the local market.

Alongside the local agency support we create targeted National audiences for mass mail and produce insights to help the marketing department asses the ROI on various campaigns.

Fun Fact: We send over 1m targeted letters a year for clients such as Yopa. This includes building and modelling audiences, copy, print and distribution.

Mortgage Advice Bureau

The MAB are one of the largest mortgage providers in the UK, with over 1400 advisers, helping millions of customers annually achieve the best rates on their mortgage products. They asked us to help them deliver home movers into their sales funnels at the right touch points. The main contact points for a mortgage decision are within 1 week of listing to market and the day the property sells.

We worked on a testing funnel to improve the touch-point journey and over a number of months improved the contact rates and email/text open rates by split testing copy over differing times and messages. This is a constantly evolving campaign and we have taken the open rate from 3.2% with the original copy upto 32% on average across the contact funnels using this split testing methodology.

Fun Fact: As we have an email address or phone number for around 1 in 3 homeowners in the UK and will send mortgage product offers worth over £1.8 trillion out this year.

Net An Agent

NetAnAgent are a market leading comparison site specialising in Estate Agents. Comparing and referring to over 18,000 agents has some unique challenges. With a large flow of referral leads going to their clients they needed a solution to track progress without having to manually check each listing

Utilising our API product has saved NetAnAgent time and money but automating much of the tracking requirements. They can call our API service to find out which of their referrals have listed with a client and at what stage the property is at.

Fun Fact: We match over 80% of all UK property listings down to the full address and, since we track the whole market, have more listing data than many of the main portals.

Dynamis

As one of the leading providers for renewable technology in the UK, Dynamis where looking to identify and contact home owners who could benefit from the ECO scheme to reduce carbon in the UK by introducing energy saving measures into older and more heat inefficient homes.

To help them we firstly looked at the EPC information on around 19.3 million homes to identify housing stock and its condition. To give a broader view we then modelled a view of the entire UK housing stock across what we already knew. This gave us a full birds eye view of the energy efficiency of the UK housing market.

Dynamis needed to calculate the Heat Load of each property, which is not supplied on EPC data, to asses which home owners would qualify for a free measure and which would have to make a contribution. We achieved this running a Machine Learning script to predict the values and ROI on each home they installed on including the payback for Dynamis over a 7 year period for the funding.

Finally we then crafted a contact funnel containing c10 million homeowners GDPR compliant details and built a campaign to send a personalised illustration of the exact saving of carbon per year and what that meant to the homeowner in pounds and pence. This was set out timed to arrive a day before their installers canvassed the area armed with the information of what the carbon saving would be.

Fun Fact - With a 5% take up rate on the worst performing homes we would help Dynamis reduce the Uk’s carbon output by 980 million metric tonnes.

House Vault

HouseVault is a proptech company specialising in SaaS products to the UK's property service market. As a B2B business it was vital that they always had the latest and most comprehensive data for their clients. Maintaining such large datasets was becoming expensive and time consuming in-house especially as their product range grew.

We helped replace several existing databases and introduced new data via our API to enhance the products within the platform. Furthermore, with less resources needed to maintain this data in-house the company was free to focus more on product development and sales.

Fun Fact: The Propalt API offers over 400 types of data to companies looking to build exciting products along with ensuring all the data is constantly updated and accurate.

Nimbus Maps

As one of the largest mortgage providers in the UK with over 1400 advisers helping millions of customers annually achieve the best rates on their mortgage products. They asked us to help them deliver home movers into their sales funnels at the right touch points. The main contact points for a mortgage decision are within 1 week of listing to market and the day the property sells.

We worked on a testing funnel to improve the touchpoint journey and over a number of months improved the contact rates and email/text open rates by split testing copy over differing times and messages. This is a constantly evolving campaign and we have taken the open rate from 3.2% with the original copy upto 32 % on average across the contact funnels using this split testing methodology. We then looked at anniversary data for consumers that moved 2,3, and 5 years ago. Once we had de-duplicated who where already clients we where left with a picture of the likely renewal dates for the entire UK housing market.

Fun Fact: As we have an email address or phone number for around 1 in 3 homeowners in the UK and will send mortgage product offers worth over £1.8 trillion out this year.